SEM Blog: Website Marketing Blog

New Optional Benchmarking Feature Available in Google Analytics

Posted by Linda at April 10th, 2008

The title of this post was actually the subject of a Google email I got earlier. It looks like analytics is now offering a feature that allows users to share their data.

Dear Google Analytics users,
We are writing to let you know about a change in our service offerings.
If you have logged into your account recently, you may have noticed
that you can now choose to share your Google Analytics data. By
providing data sharing options, we hope to provide you with transparency,
control, and new services based on your preferences.

There are several options including; sharing “Anonymously with Google products and the benchmarking
service” or “With Google products only”.

The big question is how many people will enable this feature. If it is a large percentage of G analytics users then there will be some real data coming out of this feature which will be interesting. What may actually get users to share their data is that by sharing they will get to take advantage the new advanced Google products and services as they become available. I’m going to think for a day and do some more reading before deciding myself.

Here is more info on data sharing:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=87515